481. Podcasting Shake-Up: Ads, Burnout & Competition
In this week’s news and commentary episode, we break down a major podcasting shake-up, from rising ad spend and why creators still struggle to prove ROI, to Spotify layoffs and Apple’s evolving video push. We explore a recent report on longtime podcasters stepping away, unpacking burnout, shifting priorities, and the number who are pivoting beyond podcasting. We also challenge the idea that the space is too competitive, even with more celebrity shows entering the scene, and discuss why podcasting continues to grow. Plus, we dive into the shift from the attention economy to the intention economy, where authentic, meaningful content matters more than ever. We wrap with a feel-good story that reminds us of the real impact podcasting can have at any level.
Episode Highlights:
[06:30] Keyword strategy success (ranking boost)
[21:30] Podcast ad spend & why creators must prove ROI
[24:30] Spotify layoffs & industry shifts
[27:00] Apple Podcasts video update
[32:00] Attention → intention economy shift
[42:30] Podcasters stepping away (burnout + changes)
[50:00] Feel-good story: student podcast impact
Links & Resources:
The Podcasting Morning Chat:
www.podcastingmorningchat.com
Meet the PMC Cast and Crew:
https://podcastingmorningchat.com/people
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
Book A Free Call With Me:
https://calendly.com/ironickmedia/freestrategycall
Application To Submit Your Show For Evaluation:
https://podcastingmorningchat.com/eval
Join us Mondays at 7 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningchat.com/owp/
Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.
Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://podcastingmorningchat.com/clubhouse
EPC3 Speaker Application: https://empoweredpodcasting.com/speakers
Podcasters Happy Hour (March 26, 5:30 pm EDT, North Bethesda, Maryland):
https://podnews.net/event/podcaster-visibility-meetup-in-the-dmv
Marketing Podcast Network / MPN Awards info:
Military Creator Con (Arlington, TX):
www.militarycreatorcon.com
Marc's Stepson Matthew (Instagram):
https://www.instagram.com/matthewbcooks/
Marc's Stepson Matthew (TikTok):
https://www.tiktok.com/@matthewbcooks
New York Times Student Podcast Contest (via Learning Network):
https://www.nytimes.com/section/learning
Live on YouTube: http://podcastingmorningchat.com/joinus
Powered by iRonickMedia.com and ContentCreatorsAccountant.com
Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!
--- Send in your mailbag question at: https://www.podcastingmorningchat.contact/ or marc@ironickmedia.com
Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:
https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
